BEGINNING is our deluxe grain-free meal tailored to puppies expected to reach an adult weight of up to 15 kg. This meal is packed with local and regional delicacies including free-range British chicken, British free-run country duck, Scottish salmon, fresh trout and whole egg. By serving Our finest BEGINNING, you will be providing your puppy with all the nutrition he or she needs at every stage of puppyhood. 

Tailored to: Puppies reaching an adult weight of up to 15 kg.  We recommend serving Our finest BEGINNING until your puppy is 10–12 months

A first-class human-grade meal, no meat meals, no grains, no fillers. Nothing but the very best. 

*Note: small size kibble in both 2.5KG and 10KG bags

 

NUTRITIONAL VALUES

• Made with fresh and dried chicken, duck, salmon, trout, egg90%
• Of which fresh42%
• Protein35%
• Fat21%
• Of which Omega- 31.7%
• Of which Omega- 63.6%
• Minerals/Crude ash8%
• Fiber3.5%
• Water8.5%
• Calcium1.6%
• Phosphorus1.3%
• Glucosamine0.09%
• Chondroitin0.07%
• Kcal/kg3920

 

ADDITIVES PER KG

Vitamins: Vitamin A 15,000 IU, Vitamin D3 2000 IU, Vitamin E 240 IU.

Provitamins: Taurine 1,500 mg. Trace Elements: Zinc (Zinc Chelate of Amino Acids Hydrate) 50 mg, Iron (Iron (II) Chelate of Amino Acids Hydrate) 50 mg, Manganese (Manganese Chelate of Amino Acids Hydrate) 35 mg, Copper (Copper (II) Chelate of Amino Acids Hydrate) 15 mg, Iodine (Calcium Iodate Anhydrous) 0.96 mg, Selenium (Sodium Selenite) 0.3 mg.

We naturally preserve with rosemary extract. Regulation (EC) No 2017/2279.

 

ADDITIONAL INFORMATION

Cooking temperature: 82 degrees (°C).

Best before: Date, time and unique production number can be found at the top of the bag.

Storage & packaging: The food should be stored in the bag, in a cool, dry place. Away from direct sunlight, and with the zip carefully closed in an airtight container. This will ensure the last meal tastes as good as the first.

Bags & croquette size: The BEGINNING is available in 2.5kg and 10kg bags. The kibble size is small kibble (~0.8cm) and is the same in both bags.

Who’s it for? ESSENTIAL the BEGINNING is our special food for puppies & juniors, who as adults will weigh up to a maximum of 15 kg.

*Important! Puppies that will weigh
more than 15 kg as adults must begin on the BEGINNING LARGE BREED from 8 weeks of age.

BOF - A sensation within pet foods Behavioral Optimizing Foods (BOF) is the principle honoring the many advantages of keeping the blood sugar levels stable throughout the day. Our high fresh meat content and the low preparation temperature means your dog gets exceptional nutritional values vs. mass-branded pet foods. The results with BOF are breathtaking. Serving ESSENTIALS positively will affect the mental balance of your dog. Some report seeing a dramatic transformation in the behavior, others note a smaller change, however improvement is always recorded.

Fresh chicken and duck (34%), dried chicken and duck (30%), sweet potato, chicken fat (9%), peas, fresh salmon and trout (7%), whole egg (7%), linseed, potato, chicken gravy (3%), lucerne sprout, vitamins, minerals, mos, fos, glucosamine, chondroitin, cranberry, acai, bilberry, mulberry, apple, tomato, orange, pear, carrot, spinach, cauliflower, seaweed, marigold, ginseng, green tea, ginger.